Flexible services to suit your needs

From an individual trader to a multi- million-dollar turnover business, Fresh Accounting provides a tailored accounting solution to suit your needs and requirements and specialises in cloud based accounting solutions.

Over the years we have established an excellent reputation in the services we offer and able to provide professional accounting advice and management solutions in an efficient and friendly manner.


As a Xero Gold Certified Advisor, we can assist you with all aspects of using Xero including implementation, training, remote management, as well as handling all your accounting needs.

Monthly Accounting Services

We can provide tailored monthly accounting services. We will spend time with you to understand what is required and agree with you the number of hours needed and we understand the importance of flexibility.


It is important to know that you are only a phone call away to an experienced CFO who can advise and oversee your business. Fresh Accounting partners with Spotlight Reporting to provide detailed and concise information to help your business grow.

Management Accounting
Business Planning & Performance Review
Budgeting, Forecasting & Cash Flow
Company Formation, Secretarial, HR & Legal Services
Audit & Tax Services

Management Accounting

It is important that you are provided with accurate and detailed management reports on a timely basis, which are tailored to your requirements. We will work closely with you to develop the management packs as your business develops and grows. They have a distinctive ‘look and feel’ and are easy to read. The packs will enable you to focus on your own expertise and will highlight particular areas in the business that may not be producing the correct results.

Business Planning & Performance Review

We can provide assistance in compiling your business plan from fruition to completion. Spending time with you to understand your objectives before starting the plan. If the plan has already been written, we can provide an overview service by reviewing the financial elements before these are submitted to the bank or professional advisors.

We can also review and evaluate your internal business processes and systems, ensuring they work efficiently for the business. We can make recommendations where we think there are weaknesses and can assist with revenue growth and cost reduction strategies.

Budgeting, Forecasting & Cash Flow

We can assist in producing your budget for the forthcoming years and also to forecast the profitability of your business. Identifying any risk in your forecast. We will work closely with you to ensure that all aspects of the business are covered within the forecasting, highlighting any future problems that may arise and opportunities for improvement.

Company Formation, Secretarial, HR & Legal Services

Fresh Accounting partners with professional service providers to assist forming a company in Hong Kong and o, as well ongoing compliance, including Company Secretarial services. We also have tailored solutions for HR, Payroll, as well the provision of fast and affordable legal services.

Audit & Tax Services

Fresh Accounting partners with audit firms in Hong Kong to provide a full service solution to our clients for audit and tax advice.

About Us

Experience matters, with over 20 years working across a number of successful businesses

Fresh Accounting is a dynamic management accounting practice and consultancy based in Hong Kong. We believe accountants should do more than just report on how your business is doing. We are here to assist identify opportunities and strategies to improve your business and support you in improving the performance and profitability of your business.

Refreshingly Constructive

Our existing clients know that we are not like other accounting practices. We are proactive and work towards understanding your business. This enables us to develop bespoke financial and accounting strategies for you. As a successful owner-managed business, we know what it takes to be successful and what is needed to build a durable and profitable business that can deliver value to its owners throughout the life of the business.

Helping You Grow

Fresh Accounting was established to provide a seamless and scalable accountancy service to small and medium sized businesses, start-ups and entrepreneurs in Hong Kong. We pride ourselves on being easily accessible to our clients, our excellent service and on giving our customers the freedom and flexibility to successfully manage their business. We specialize across many industries and sectors, providing a full range of accounting and bookkeeping services.

Aligned to CIMA and ACA

The management team are members of the Chartered Institute of Management Accountants (CIMA) and the Institute of Chartered Accountants (ACA). CIMA is the world's largest professional body of management accountants offering the most relevant finance qualification for business.


Paul gives the exact kind of advice and counsel a tech startup CEO like myself looks for. Paul and Fresh Accounting have been involved with Hornet since mid-2014 and have demonstrated an enthusiastic approach to supporting our business. Their approach has been both professional and responsive to our needs. Their understanding of Xero and ability to deliver timely information has been key to a successful relationship and I look forward to an ongoing successful relationship.

Hornet Networks Limited logo Sean Howell
Hornet Networks Limited

Fresh Accounting is engaging and professional. We were keen to gain visibility into our business and have access to real time accounting information in order to better manage our businesses. Fresh implemented Xero and trained our staff and provide us with ongoing support.

Paul’s approach and attitude is professional and has demonstrated a deep understanding of our business, requirements and needs.

Nest logo Jennifer Carver

I was fortunate enough to be introduced to Paul and Fresh Accounting mid 2014. After experiencing on-going frustrations and time delays with local Hong Kong accounting firms during the previous 4 years, Paul has been a breath of fresh air. He quickly got to grips with our business and provided us with a completed set of accounts in no time at all.

He has also set us up with the Xero accounting system, trained our staff in its use and this has reaped enormous benefits in a short space of time. Not only is Paul a consummate professional but he is also a great guy to do business with and I have no hesitation in recommending him.

Claremont Consulting logo John Cavalli
Managing Director
Claremont Consulting

Hiring Paul was one of the best decisions I have made as the director of Rush Hour Media. He has done an amazing job helping us to move our management account onto Xero, and has given us a much clearer view of our cash flow and accounts. We have already referred Paul to a few friends and clients, and we would be happy to do so again.

Rush Hour Media logo Jerome Tam
Director & Co-Founder
Rush Hour Media

Fresh Accounting came to our rescue when we needed systems to be put in place to accommodate further growth. They implemented Xero, trained our staff and continue to provide ongoing support. For SMEs like us, accounting firms are a dime a dozen in Hong Kong. But one that provides strategic business counsel suitable for your size and situation can be a rarity. We’re very pleased with their service. They’re professional, accommodating, and always willing to think outside the box to find solutions right for your business.

CatchOn & Co logo Catherine Feliciano-Chon
Founder, MD
CatchOn & Co

I have been so happy to have the Fresh Team on our side as it relates to getting our finances in order. They have been lifesavers in getting us transitioned to Xero and this change has allowed us the flexibility to analyze our financial position and invoicing without being tied to a certain computer which was our challenge in the past. As a small business it is so important to be able to focus on what we do best and have support in other areas, such as our financials, and I couldn’t ask for a better team when it comes to Fresh.

I would absolutely recommend them to anyone that is looking to have someone who is looking for someone to help on the finance side who can help feel like a part of the team even if they are not employed directly with the company. I feel so secure in their hands, which allows me to focus on other parts of my business knowing that our finances are in great hands with professionals who know best.

Sassy Media Group logo Maura Thompson
Sassy Media Group


Reputation & trust backed by experience & foresight

Fresh Accounting
Paul Gardner, Founder & CEO

There is a clear gap in the market for management accounting. SMEs and business start-ups, whilst successful, really lack the financial disciplines they rightly deserve.

With this in mind, Paul established Fresh Accounting, with the intention to serve the needs of these businesses and enabling them to use as little or as much time as they need, without having to employ accounting resources on a full time basis.

The Fresh Accounting approach is to provide an experienced CFO to a business, providing a level of both experience and quality at an affordable price.

Prior to establishing Fresh Accounting, Paul gained extensive experience working across several business industries and sectors including:

  • Professional services and management consultancies
  • Recruitment
  • Marketing, PR, Design & Creative & Media
  • Technology & e-commerce
  • Not-for-profit

Our Team

Tuulia Saarnio

Originally from Finland, Tuulia has been living in Hong Kong since August 2013. Tuulia holds an M.Sc. (1996, from Lappeenranta University of Technology, Finland) and work experience has included a variety of roles including: Project Managing, Account Sales Management, as well as Financial Management for international companies. Tuulia has two sons and her hobbies include reading, hiking and golfing.

Nick Cheng

Nick Graduated in Australia with a Bachelor of Commerce and a Master of Communication. Nick has worked across different industries in Australia and Hong Kong within accounting and is studying towards his qualification of CPAA. In his spare time, he enjoys travelling and studying, preferably on a beach.

Mini Lai

Mini graduated with a BBA. Majoring in Managerial Statistics, Mini has been learning business theories and has a great enthusiasm for analytics and continues to develop her accounting, programing and analytical skills. She is outgoing and enthusiastic and loves hiking (especially challenging ones).

Kitman Lam

Kitman graduated in Australia with a Bachelor of Business majoring in Accounting, banking and finance. She has worked across different industries during her school-life, from salesperson to customer service training team. Prior to joining Fresh, Kitman worked within internal control audit, external audit and accounting of an audit firm. In Kitman’s spare time, she likes to read, listen to music, socialising and shopping.

Yannes Wong

Yannes enjoys the variety of work and communication with different clients at Fresh. Prior to joining, Yannes worked within the F&B industry, where she focused on the accounting & Purchasing. In her free time, Yannes enjoys dinners & spending time with her friends.

Stuart Iliffe

Stuart, an international financial and business consultant, has accumulated extensive experience in due diligence, risk, audits, forensics, controllership, reviews, compliance, treasury, taxation and corporate governance. He has accumulated a wealth of strategic and operational expertise in cross-cultural relationships in over forty countries coupled with a proven track record of high performance standards in due diligence, financial audits and controllership.

Ben Chan

Ben is currently studying accounting at Shue Yan University, graduating in 2016. Ben is very passionate about finance and accounting. Being the youngest of the team at Fresh Accounting, Ben is full of energy and strives to achieve the best in everything he does. Ben believes in the work hard hard, play hard ethic to achieve the right work, life balance.

Tzi Yun Man

Tzi graduated in the United Kingdom with a Bachelor in Economics. Having previously worked in Hong Kong, Tzi relocated to Hong Kong in 2016 to join Fresh Accounting. Being part-qualified in CIMA, Tzi is progressing with his qualification whilst learning and harnessing his accounting skills with Fresh Accounting. In his spare time, Tzi enjoys playing sports, especially tennis and football, as well as socializing with friends.

Emilie Cheron

Originally from France, Emilie has been living in Hong Kong since October 2015. She holds a Master in Finance (2005, Kedge Business School, France), and has worked for international companies since then. Before joining Fresh Accounting, Emilie worked for a well-known audit firm for four years then moved to a telecoms company in an accounting and internal control manager position for 3 years. In her spare time, Emilie learns Mandarin and loves travelling, hiking and photography.

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