We offer a range of services to suit your needs & lead from the front

From an individual trader to a multi- million-dollar turnover business, Fresh Accounting provides a tailored accounting solution to suit your needs and requirements. Working remotely or at your premises we will work with you to ensure the numbers add up.

Over the years we have established an excellent reputation in the services we offer and able to provide professional accounting advice and management solutions in an efficient and friendly manner. We can offer a variety of services to suit your specific requirements.


Management Accounting

Providing accurate and detailed management information on a timely basis and tailored to your requirements, ensuring informed business decisions can be made. Management accounting drives business performance.

It is important that you are provided with accurate and detailed management reports on a timely basis, which are tailored to your requirements. We will work closely with you to develop the management packs as your business develops and grow. They have a distinctive ‘look and feel’ and are easy to read. The packs will enable you to focus on your own expertise and will highlight particular areas in the business that may not be producing the correct results. The management packs will provide comparatives to budget, forecast, prior year (where applicable) and include cash flow forecasting and value-add metrics such as break-even point and profitability by sector.


Business Planning & Business Performance Review

If you jot down a paragraph on the back of an envelope describing your business strategy, you’ve written a plan, or at least the gem of a plan. Business plans are inherently strategic. You start here, today, with certain resources and abilities.

We can provide assistance in compiling these from fruition to completion. Spending time with you to understand your objectives before starting the Plan. If the plan has already been written, we can provide an overview service by reviewing the financial elements before these are submitted to the bank or professional advisors.

We can also review and evaluate your internal business processes and systems, ensuring they work efficiently for the business. We can make recommendations where we think there are weaknesses and can assist with revenue growth and cost reduction strategies


Budgeting, Forecasting & Cash flow

For a business to grow and survive in today’s dynamic environment, where profit margins are squeezed and businesses are forced to operate with lower costs, budgeting and forecasting are important financial disciplines for business success.

We can assist by producing your budget for the forthcoming years and also to forecast the profitability of your business. Identifying any risk in your forecast. We will work closely with you to ensure that all aspects of the business are covered within the forecasting, highlighting any future problems that may arise and opportunities for improvement.

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    Monthly Accounting Services

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    Project Accounting

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    Accounting Systems Implementation

  • Xero

    Fresh Accounting is a Gold Certified Advisor for Xero. We can assist you with all aspects of using Xero including implementation, training on-site and off-site, remote management, as well as handling all your accounting needs.

    For more information on Xero, please follow the link

  • Monthly Accounting Services

    We can provide a monthly accounting services remotely or at your premises. We will spend time with you to understand what is required and agree with you the number of hours needed. Flexible and familiar with accounting software, whether this is Xero, MYOB, QuickBooks, Sage or any cloud-based online accounting software. We understand the importance of flexibility in the hours required each month due to the nature of many businesses and their trading cycles.

    If your company requires an Audit, we can provide a comprehensive audit file providing reconciliations of all the balance sheet accounts. We will work closely with the auditors to ensure that all the relevant information required is prepared and to audit standard. This enables you to negotiate a competitive price for the audit. We will discuss all the numbers within these accounts in detail with you and explain anything that is not clear to you.

  • CFO

    For small businesses, SME's and business start-ups, it’s usually the owners of the business who take on the role of FD. However, in times of running a business, it’s important to appreciate that you are only a phone call away to an experienced CFO who can advise and oversee your finance team and ensure you have the right strategies in place to grow your business.

  • Project Accounting

    In increasingly competitive times, where there is a constant pressure to deliver more at a lower price, customer and project profitability become increasingly important for businesses. We can assist in helping you to track projects and ensure 100% recoverability on projects.

  • Accounting Systems Implementation

    As a Certified Gold Advisor for Xero, we can assist in every aspect of your Xero needs and requirements. For more information on Xero, please follow the link

    We can also assist and support other accounting systems including Sage Peachtree – MYOB – QuickBooks to name a few. We want to ensure clients requirements and needs come first.

About Us

Experience matters, with over 20 years working across a number of successful businesses

Fresh Accounting is a dynamic management accounting practice and consultancy based in Hong Kong. We believe accountants should do more than just report on how your business is doing. We are here to assist identify opportunities and strategies to improve your business and support you in improving the performance and profitability of your business.

Refreshingly Constructive

Our existing clients know that we are not like other accounting practices. We are proactive and work towards understanding your business. This enables us to develop bespoke financial and accounting strategies for you. As a successful owner-managed business, we know what it takes to be successful and what is needed to build a durable and profitable business that can deliver value to its owners throughout the life of the business.

Helping You Grow

Fresh Accounting was established to provide a seamless and scalable accountancy service to small and medium sized businesses, start-ups and entrepreneurs in Hong Kong. We pride ourselves on being easily accessible to our clients, our excellent service and on giving our customers the freedom and flexibility to successfully manage their business. We specialize across many industries and sectors, providing a full range of accounting and bookkeeping services.

Aligned to CIMA and ACCA

The management team are members of the Chartered Institute of Management Accountants (CIMA) and the Institute of Chartered Accountants (ACA). CIMA is the world's largest professional body of management accountants offering the most relevant finance qualification for business.


Experience matters, with over 20 years working across a number of successful businesses

Fresh Accounting
Paul Gardner, Founder And CEO

There is a clear gap in the market for management accounting, in particular within the South East Asia region. SMEs and business start-ups, whilst successful, really lack the financial disciplines they rightly deserve.

With this in mind, Paul established Fresh Accounting, with the intention to serve the needs of these businesses and enabling them to use as little or as much time as they need, without having to employ accounting resources on a full time basis. Fresh Accounting can assist in setting up a cash-flow along regular monthly reporting. We can also implement new systems or processes such as Xero.

The Fresh Accounting approach is to provide an experienced Financial Controller to a business, providing a level of both experience and quality at an affordable price.

Prior to establishing Fresh Accounting, Paul gained extensive experience working across several business industries and sectors including:

  • Professional services and management consultancy with extensive time and WIP
  • Marketing and PR agency
  • Media
  • Technology and e-commerce both B2B and B2C
  • Not-for-profit

Contact Us